SAPPHIRE HOSTED AGSW’S ULTIMATE ON-MOUNTAIN SOIREE, EXCLUSIVELY FOR CARDMEMBERS AND THEIR GUESTS.

With JPMorgan Chase & Co. and J.P.Morgan Wealth Management as multi-year headline sponsors, this annual week at Aspen Mountain Ski Resort attracts ~4,000 affluent folks from the LGBTQ+ community every year.

As Sapphire Reserve initiates thoughtful efforts engaging directly with the LGBTQ+ community, AGSW was an opportunity for the brand to create a meaningful moment and positive brand association with a prime target audience.

For this first-ever AGSW event, Sapphire curated an exceptional guest experience with ASPENX Beach Club. Opening early just for Sapphire, ASPENX Beach Club stood alone as the signature event on one of the week’s biggest days, offering a unique fusion of high-altitude glamour and beachside vibes.